英语翻译This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field.It also proposes a definition for marketing strategy,the focal organizational strategy construct of

英语翻译This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field.It also proposes a definition for marketing strategy,the focal organizational strategy construct of
英语翻译
This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field.It also proposes a definition for marketing strategy,the focal organizational strategy construct of the field,and enumerates a number of foundational premises of marketing strategy.The domain of strategic marketing is viewed as encompassing the study of organizational,inter-organizational and environmental phenomena concerned with (1) the behavior of organizations in the marketplace in their interactions with consumers,customers,competitors and other external constituencies,in the context of creation,communication and delivery of products that offer value to customers in exchanges with organizations,and (2) the general management responsibilities associated with the boundary spanning role of the marketing function in organizations.At the broadest level,marketing strategy can be defined as an organization’s integrated pattern of decisions that specify its crucial choices concerning products,markets,marketing activities and marketing resources in the creation,communication and/or delivery of products that offer value to customers in exchanges with the organization and thereby enables the organization to achieve specific objectives.Chief among the issues that are fundamental to strategic marketing as a field of study are the questions of how the marketing strategy of a business is influenced by demand side factors and supply side factors.

英语翻译This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field.It also proposes a definition for marketing strategy,the focal organizational strategy construct of
本文提出的战略营销领域的一个研究领域,揭示了某些问题陈述的领域的基础.提出了营销策略的定义,领域的重点组织战略的构建,并列举了一些营销策略的基本前提.战略营销的领域是围绕组织学习,组织间和环境现象的关注（1）在与消费者互动,客户在市场上的组织行为,竞争对手和其他外部的选区,在创作中,这提供价值给客户交流沟通和组织的产品交货,和（2）与边界跨越作用的营销组织中的功能关联的常规管理职责.在广泛的层面上,市场营销策略可以被定义为指定其关键的选择有关的产品,决定一个组织的集成模式的市场,在创造的营销活动和营销资源,提供客户价值的交流与组织的产品,从而使组织能够实现特定目标的通信和/或交付.这是营销战略作为一个研究领域的基本问题是其中最主要的问题是如何对一个企业的营销战略是由需求因素和供给面因素的影响.